Modest Fashion Giant Modanisa Makes History In Dubai

Dubai, 09 December 2017 -  After Istanbul (April 2016) and London (April 2017), completed its hat-trick of firsts by launching Dubai’s very first Modest Fashion Week, Friday 8th December. The pioneering e-tailer opened proceedings with fashion catwalks by celebrity designer Raşit Bağzıbağlı and modest fashion stalwart Muslima Wear. A third show by Selma Sarı had to be abandoned after sudden torrential rain.

Curated by Modanisa, the shows took place at a stunning outdoor location in Burj Park, downtown Dubai. Burj Khalifa, the world’s tallest building, offered a striking backdrop to the catwalks, while supermodel Halima Aden added to the evening’s excitement as she took to the runway in the first show.

Renowned for his red-carpet gowns and fabulous wedding dresses, London-born Bağzıbağlı made his modest fashion debut on Friday. Walking exclusively for him was hijab model of the moment Halima Aden. The 32-year-old designer opted for white, red, powder, purple, and black colours for his haute couture collection, his eye-catching, modern and sophisticated dresses adorned with lace, embroidery and sequins. Available from February 2018, this limited-edition selection, made exclusively for, defines the class, strength and confidence in women. 

The second opening show at Dubai Modest Fashion Week (DMFW) was a dazzling display of Silk Road-inspired couture by Muslima Wear. Naming its two capsule collections Desert Rose and Silk Way, the Turkish label’s beautiful, elegant garments and headwear came in a rich hue of colours, from pastel blue to pillar-box red. The designer said they represent a meeting of civilizations that stretch from China through to the Middle East, the Caucasus, Turkey, and Europe.

Disappointingly, heavy rain prevented Selma Sarı’s catwalk from taking place. The unexpected downpour – the first of the year in Dubai – had started as a light drizzle during the first show, but became heavier during the course of the evening. In true professional fashion, the models braved the elements and continued to strut down the runway to the delight of guests. But as the rain turned torrential, organisers were forced to postpone Sarı’s show. Turkey’s top model Tülin Şahin has confirmed she will be on the runway for the rescheduled show on Saturday afternoon.

Speaking after the opening event, Modanisa CEO Kerim Türe said: “It’s been a very special day. The site and opening shows were spectacular, marking a brilliant milestone for Dubai, which is hosting its very first Modest Fashion Week. We’re proud as Modanisa to again be at the forefront of bringing together the world of modest fashion designers, buyers, and icons. 

Commenting on the unexpected wet weather, Türe added, “The weather forecast showed ‘zero chance of rain’ today. I’m told that after months of arid weather, the country had been praying for rain these past few weeks, so everyone views today’s downpour as an auspicious sign for Dubai and its modest fashion sector. Credit to the models and crew who kept the shows running in such difficult circumstances.” is the world's first and biggest online retailer of modest fashion. Last month, the company was recognised at the Global Islamic Economy Awards for its contributions to the Islamic economy. Türe received the prize from HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai.

As name sponsor for DMFW, Modanisa has worked closely with event organisers Think Fashion and Red Connect, and their main partner EMAAR, to create an action-packed schedule. The 3-day event includes 30 catwalks by designers from around the world, boutique shops, workshops, and networking opportunities for buyers, designers and global influencers, such as Dina Tokio, Isra Chaker, Mariah Idrissi, Nabiilabee, Sara Al Madani, Zaskia Sungkar and Gauahar Khan. Full event details, the catwalk schedule, featured brands, sponsors, and special guests can be found on the event website


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