Amman, Jordan (September 2017) – Samsung Electronics Levant celebrated the launch of the new TVs 2017 lineup that includes QLED and The Frame TVs, in an event that gathered designers, architects, artists and media representatives.
The event was an artistic showcase, displaying Samsung’s 2017 QLED and The Frame TVs. Samsung TVs rank the best in today’s market since the announcement during the Consumer Electronics Show 2017. The TVs were praised for the innovation elements that are based on the consumer’s lifestyle embodying “Less is More” concept.
Mr. Fadi Abu Shamat, Head of Corporate marketing and retail at Samsung Levant commented: ”Samsung is the global premium TV market leader, and the QLED and The Frame TVs lineup solidify the leading position by offering the consumers what they need to have the best viewing experience”.
“Design is a fundamental element of innovation. It is a concept that always aims to add new values to users. And to have a creative design, it must provide solutions that respond to the ever changing consumer needs, and this is Samsung’s aim while designing its products. This is what we witness in QLED and The Frame TVs, which are stylish in design, taking into account the user’s personal space. These TVs will give more personalization options for the users, to elevate the decor of any room”, he added.
QLED TV: Combining Design Elements with Smart Features
The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. The new QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider color spectrum. With new metal quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, color volume, brightness and bold contrast. The QLED TV can express accurate color and achieves a 100 percent color volume.
Samsung’s Smart Hub has been expanded to offer an even more intuitive and unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy their personalized Smart Hub.
This year, Samsung introduced new design elements that can fit into any home – regardless of the interior aesthetics or setup. The all-new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.
Samsung has also introduced the No Gap Wall-mount which brings the TV flush against the wall, closer than ever before, with an easy and fast installation process.
The Frame: A new way to look at TV
The Frame TV was curated with an artful approach meant to elevate any room or viewing environment. The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.